Sascha Simon is founder and CEO of Apio Systems, bringing safety and efficiency to drivers worldwide. Sascha’s inspiration to create Apio stems from a conviction that technology can be a force for good and that innovation thrives best in the hands of a small team of passionate and talented individuals. Apio Systems is bringing Sascha’s vision of a powerful and accessible mobile safety platform to life by drawing on his industry, science, and technology prowess and skill in leading powerful teams to ‘impossible’ achievements.
As former head of the Advanced Product Planning group at Mercedes–Benz™ USA, Sascha pushed virtually every advanced vehicle technology to ever–higher marks. Amongst many firsts Sascha conceived, built, launched, and operated the world’s most advanced connected car system, mbrace™ and brought MB’s first small series production hydrogen electric car to the California roads.