Précis:
In the first of a two-part series, Siegfried Mortkowitz reports on ways to tailor in-car content to driver preferences.
Is it feasible, or even desirable, for car manufacturers and telematics service providers to use surveys to determine country-to-country or regional differences among car owners in order to tailor their offering of apps and content?
Related Content:
Industry insight: Telematics and apps
Industry insight: The connected car
Image:
Primary Event:
Telematics Munich 2013
Premium`:
No
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