Weekly Brief: BMW goes global with ‘So connected, you’re free‘

Précis:

BMW launches a global telematics media campaign, as PND makers face some grim Q3 returns. Andrew Tolve reports.

In this week’s Brief: BMW, INRIX, Volkswagen, Mojio, TomTom, Nokia, General Motors, Tesla, Consumer Reports National Research Center, GfK and Consumer Electronics Association.

Related Content:

Industry insight: Telematics and apps

Industry insight: The connected car

Image:

Primary Event:

Telematics Munich 2013

Premium`:

No

read more