More than 350,000 vehicles around the world now feature Tom Tom powered telematics hardware and software, with more than 28,000 customers. This represents a massive increase in uptake over the past 12 months, with year on year adoption jumping a full 38 per cent. You don’t need to check a tomtom telematics wiki to know that’s a great jump and would have an affect on the insurance telematics market.
The telematics suite in question is known as “WEBFLEET,” which features live, online monitoring of an entire connected fleet of vehicles, 24 hours a day, from any PC in the world. The fact that no downloads are required has made adoption simpler, since TomTom doesn’t have to troubleshoot any issues with local hardware – it’s all handled online. If your PC can run a browser, it can run WEBFLEET.
“The growth of WEBFLEET is founded upon its success in helping businesses operate more efficiently by turning large vehicle data volumes into actionable insights,” said Thomas Schmidt, Managing Director, TomTom Telematics. “As the largest and fastest growing fleet management provider in Europe, we have a lot of experience in helping customers to use this data to manage and improve their overall vehicle operations.”
Another big selling point of WEBFLEET is security. In a post Snowden and post PRISM world, companies are more nervous than ever about their information, so TomTom has gone to great lengths to ensure that the data being collected by its WEBFLEET telematics, is stored securely. It also only allows you to access it through the very specific web portal. This is another advantage of the online-only system, since it negates any issues with end-user security laxes.
WEBFLEET is also configurable, so you can have your jobs system built into it. When a job comes in, the system can immediately select the best person and vehicle for the job, sending them a notification automatically. This stops the same two people heading to a job-site and assures that you get someone there as quickly as possible.
With that in mind, it’s not surprising that WEBFLEET is seeing a big uptake in the commercial sector, as it allows for very nuanced managing for vehicles and manpower. To put into perspective how much this technology is taking off, Tom Tom releases stats on its usage: of the 350,000 vehicles being managed by WEBFLEET, over 1.75 million business and private trips were made, with the overall distance totalling some 60 million killometres. That might seem like a lot, but bear in mind that telematics tend to improve vehicle efficiency by a reasonable amount and that number could have been much, much higher. That’s a lot of saved fuel.
WEBFLEET has also tracked and processed over 425 million messages and GPS positions per day, generating, collating and storing over 25 billion new data points every quarter. This data is immediately available to business users, letting them have the most up to date information in order to improve their fleet’s effectiveness.
Telematics are on the rise for a lot of companies at the moment. It’s going to be interesting to see what happens when the market becomes saturated enough that digging into your opposition’s numbers is the most effective marketing strategy. Also, interesting to see what happens with tomtom telematics webfleet and tomtom telematics api.
See our article on Tom Tom telematics chosen for Allianz France insurance.
