Telematics, CRM, and a very long-tailed proposition, part I

Précis:

When telematics first entered the CRM space, it promised to greatly increase revenues for OEMs and dealerships’ service departments. But, so far, there hasn’t been much sign of any money. Does this mean the idea is not working? In the first of a two-part series, Brendan McNally reports.

One of the lesser-recognized realities of the automotive industry is that the real money isn’t in building and selling cars, but in servicing and repairing them.