Telematics, CRM, and a very long-tailed proposition, part II

Précis:

When telematics first entered the CRM space, it promised to greatly increase revenues for OEMs and dealerships’ service departments. But, so far, there hasn’t been much sign of any money. Does this mean the idea is not working? In the second of a two-part series, Brendan McNally reports.

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Primary Event:

Telematics Detroit 2014

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