Berg Insight Increases LBA Market Forecast to €10.7 billion in 2018

A new report from the analyst firm Berg Insight indicates that the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €1.2 billion in 2013 (14.5% of mobile ad spend) at a compound annual growth rate (CAGR) of 54 percent to €10.7 billion in 2018.

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