Précis:
Douglas Claus, department manager for product requirements, development & ConnectedDrive, BMW, on encouraging outside innovation while maintaining a distinct sense of brand identity.
In this video from Telematics Detroit 2013, Douglas Claus, department manager for product requirements, development & ConnectedDrive, BMW, talks to TU’s Andrew Tolve about making app choices for the premium vehicle. He flags the recent addition of a touchpad to BMW’s iDrive and emphasizes the importance of collaboration within the industry.
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Image:
Primary Event:
Telematics Munich 2013
Premium`:
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